Choosing the Right UX Research Method for Product, App or Website | EightDevs Studio
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How to Choose the Right UX Research Method

  • Xenia Liashko
  • 2020-02-26 17:26:00

As more organizations focus on creating excellent experiences, more teams are tasked with conducting research to inform and validate user experiences. UX research can be an important part of developing a product strategy and ensuring that a solution is tailored to the user's needs, but it can have been difficult to figure out how to get started. In this article, we will tell you how you can configure your research tasks and choose a method so that we can disclose the information you need. This article covers setting up research objectives and choosing the method by which you are going to disclose necessary information.

When to do UX-research

There is much to be learned from this phrase. The first thing to know is that there is never a bad time to do research. While there are many models and complex schemes to describe how a product is created, there's nothing worse than inventing something completely new in the middle of designing and building something or dropping something that has already been built.

This is often called generative or formative research. In other words, you're trying to figure out what problem to solve. If you are just starting out you need to focus on understanding the most important aspects of your product, such as the user experience so that you can understand the best opportunities to serve your potential users.

You will want to assess the conceptual appropriateness and specific quality of the interaction. If you are actively building something, you can turn your attention to analyzing the solution you're offering and making sure that it meets the user's needs. This is usually called an evaluation study.

There should never be a time when you can not find open questions to investigate. When you have a living product or service, you want to continue to assess how well you are serving people's needs. You also want to use this research to learn how people change and how can you continue providing value. At this point, you will be doing generative work, which is usually in the conceptual phase.

There is no cut-and-dried guide of exactly what methods to employ when, but there should never be a time that you can’t find an open question to answer.

Determine Specific UX Research Objectives

At any given time, your team may have dozens of open questions that could be explored. I recommend that you keep a core list of unresolved, or "open" questions to keep track of all possible research activities, while only focusing on one open question at a time.

The methods you end up using will be determined by the main purpose of your study. If you need help achieving your research goals, think about what stage of the project you're at.

What information do you already know about the user and his / her context and needs? What are your business goals? Who are the users and where do they think there's a problem? Which solutions have been proposed or existent already? These questions can be big and very open, such as: who are users, what functions are used most, and what should the color of the button be?

These are all valiant things to explore, but they require a completely different method of investigation, so it's best to be explicit. Once you have identified the open questions, you and your team can determine which things are best-done wrong and which should be investigated first.

If you are in the conceptual phase of a new application and do not yet have a clear idea of what is happening as a team, you would like to make it a priority before throwing out concrete solutions. For example, if you say you want to assess the convenience of using an entire workflow across the board, break down the open questions into three categories: "Can visitors find the price page? ", "Do potential customers understand price levels? " And "Does the user experience matter? ". From this general list of open questions, identify the specific people to investigate. It may depend on the size of your team and the nature of the project, as well as the type of project.

It is perfectly normal to explore many different hypotheses and proposed solutions. It is usually possible to combine several objectives into a single round of research, but usually only if the methods coincide. Know that you will need to do several rounds of different research to get all the answers.

Looking At Data Types

Once you have defined the purpose of your research, it's time to start considering the information you need to answer these questions

Quantitative Data

Quantitative data measures specific data collected, such as how many times a reference was clicked, the percentage of people who completed each step, and so on.

Quantitative data is innocuous in the sense that you can not argue with what is being measured. Before interpreting the results, however, it is necessary to understand the context.

Whether a $ 100 sale is good or bad depends on many things. For example, we can measure how often good is purchased. The smaller the number of sales, the smaller it abbeys.

These tend to require a larger sample size before we can feel confident about the results. Quantitative research helps us understand the relationship between user experience ( UX ) design and sales performance. Common UX research methods that can provide quantitative data include click-through tests, eye - tracking, and other forms of qualitative research.

Qualitative Data

There is essentially no other information that can be collected that need not be measured. Fragments of information are often used to describe the cause of an event and typically contain a description of the context. The data does not have accurate and indisputable results and must be interpreted by researchers and teams.

You can hear people talking about evaluating certain trajectories and noting key points, but you can't measure or compare the different values of the participants. You don't need to include the number of participants, their age, gender, race, ethnicity, age at the time of participation, and so on.

These methods produce several types of data. Common UX research methods that can provide useful data include usability studies, focus groups, qualitative research, and quantitative data analysis. Quantitative data will give you a better understanding of what's happening, how to better observe it and move forward. For example, a usability study can measure how long it takes someone to complete a task, which is qualitative data, but it can't observe what disappoints someone because there is no quantitative data. But in general, it will help you understand what is happening and why things are happening.

Behavioural Vs Attitudinal Data

There are examples of methods that measure actions. There are also methods where people are observed to see what they are doing, such as the type where you ask them for an opinion. Another method of outright deception is known as behavioral research.

Behavioral research is seen as the holy grail because people are known to have an obsession with certain types of behaviors, such as obsessive-compulsive disorder. This obsession can forgive what people actually do, but not the actual behavior.

In focus groups, participants are asked for information about themselves. This method can be as simple as stating a belief or as complex as a personal history of a particular behavior.

For example, you may survey your users and find that you want them to integrate your tool with the tool they are using, which is not necessarily the intuition you would get from watching them perform a task with it. You can also monitor and ask behaviors to report, meaning you can get the type of data that is likely to be useful regardless of the open question.

Get in touch with EightDevs's manager and will help you to approach UX Research for your product, application or website.