Fashion Shopping Marketplaces Development
Fashion not only attracts attention but also attracts the attention of application developers. From the NY Fashion Week design to weather-sensitive clothing recommendations - in today's mobile world there is a great demand for elegant shopping applications.
The main problem with app purchases is that the baskets are dropped shortly before being checked out. The reasons users leave shopping baskets can be different: from technical problems, through long cash registers, to laziness. Sometimes users don't make transactions simply because they forget which online store they visited. With so many great mobile shopping apps, you can quickly find a great product and then forget which store it was in. It happens to me all the time.
A single shopping application for the entire Internet or, in other words, a fashionable e-commerce aggregator, can solve this problem by enabling users to search for products from multiple retailers on their mobile phones. The hypothesis is that fewer prams mean more shopping.
Fashionable e-commerce sites are in a class of their own
Make no mistake: Fashion e-commerce is not only a beautiful and fascinating but also highly competitive internet business. To stand out means to know what your customers want and to use various tools of fashion trading and online trading.
We've developed every detail for many e-commerce fashion stores, so we know how they differ from other retail stores with the following features:
- Stylish and visually appealing photos
- An immersive and interactive experience
- Attentive services
Presentation is everything
Fashion buyers are looking for ideas that will make them look and feel better. Well, not only better but also great. This requires that all photos and images be flattering, clear and informative. In particular, when selling fashion on the Internet, there should be several photos of each article from all sides (back and front). In addition, there should be a zoom function on the page to ensure a clear presentation. It is a good idea to have only one photo in the main catalog of the online store, but after choosing the product, the potential customer must be able to view more photos.
What do fashion buyers pay attention to when shopping online?
We know what fashion buyers expect and expect:
- Look better
- They look special
How is electronic commerce different from other online transactions?
Fashion buyers expect the beauty of your website and collection to seduce you. This is the reason why retailers arouse emotions with stunning images with high quality and resolution. Design, ease of use, content, and customization require a high level of attention to ensure that your business offers comprehensive, comprehensive and intuitive Internet use.
What are the main challenges associated with collections?
Pre-orders, capsule collections, end-of-season, and off-season goods - fashionable product cycles are varied and deadlines are short. Presentations, the most important information about the "appearance" of the moment, paid marketing and automation of marketing help to balance customer interests and inventory.
Which devices will my customers use?
More and more mobile. In 2019, smartphones and tablets will make up a large proportion of total online retail sales. The future looks even more mobile and on many devices. To target mobile users, you can search for business pages closer, longer and easier on a mobile phone or tablet.
Where and why do buyers use mobile phones?
Cell phones are great for sharing and browsing products, but they are not (yet) ideal for shopping: screens are smaller, typing is not very comfortable, and internet connection may be uneven - especially for shoppers on the go. Shopping applications, versions exclusively for mobile devices and responsive websites alleviate these problems by presenting ordered storefronts, storing account information, making it easier to add favorites to wish lists and enabling users to minimize writing and informing customers about special offers in nearby stores to notify.
What is the typical conversion rate for e-commerce and how does it improve fashion stores?
Fashion conversion rates range from 1.85% to 2.4% and depend heavily on product complexity, sales value, simplicity of purchase, market niche, etc. Improving the conversion rate is a long-term and continuous challenge that requires an understanding of shopping trips (relevant customers who are involved in their purchasing cycle at the right time) and detailed profitability tracking. The first step is to experiment with the offer of free shipping and free returns, and clearly advertise this on the website. What is the typical conversion rate for e-commerce and how do they improve fashion stores? Fashion conversion rates range from 1.85% to 2.4% and depend heavily on product complexity, sales value, simplicity of purchase, market niche, etc. Improving the conversion rate is a long-term and continuous challenge that requires an understanding of shopping trips (relevant customers who are involved in their purchasing cycle at the right time) and detailed profitability tracking. The first step is to experiment with the offer of free shipping and free returns, and clearly advertise this on the website.
How online stores minimize returns
Online fashion and clothing retailers often see response rates from 20% to 40%, with the main reason being a bad fit. Free returns are of great importance to customers, but unfortunately, they increase costs and administrative complexity. The availability of comprehensive customer reviews and innovative product visualization tools, such as virtual cloakrooms and matching guides with the body and shape-based recommendations can reduce returns by up to 50%.
How can brands get customers to buy?
As competition grows and quality becomes ubiquitous, customer expectations grow. Buyers will be surprised - but when they do, checking out must be quick and easy. Therefore, a fashion store must:
- Well-defined and comprehensive product categories that enable visual product search
- Complicated product details about fabrics, treatments, cuts, and accessories
- Many fast-changing articles with high-resolution product images
- Customizing store appearance (browsing history, etc.)
- Unique and frequently changing marketing messages
- Similar product suggestions
- Secure payment security
- Clean the cash register
Necessary tools for retail fashion
We know the tools and techniques used by fashion store owners to increase sales:
- Customer analysis and segmentation
- Email Marketing
- Loyalty programs
- Lookbooks and store appearance
- Intelligent advertising banners on product and category pages
- ERP integration
- Sell on Amazon Marketplace, eBay, Google Market, Yahoo stores and Facebook
Simultaneous use of at least several marketing tools is a must to generate traffic and increase conversions: video product presentations increase sales by 6% to 30%, marketing automation increases traffic, loyalty programs increase shopping frequency and can be viral Mobilize campaigns in social media networks.
How can sellers offer personalized shopping?
The 80/20 rule also applies to e-commerce in fashion: 20% of brand lawyers will be responsible for generating at least 80% of the profit. Identifying and caring for these clients is the key to business development. This task is simplified by configuring and using analytical tools (Google Analytics) and segmentation tools (Oro CRM).
How do fashion retailers adjust product prices without affecting brand reputation?
Discounts have a negative impact on the brand image and make customers less willing to pay the catalog price. Excessive use of discounts can therefore easily lead to failure. By segmenting customers and designing personalized campaigns for price-conscious buyers, store owners can both sell excess inventory and remain exclusive. Discover personalized email campaigns and take advantage of the high opening rate and number of clicks in retail fashion thanks to email segmentation and marketing tools (Bronto, Mailchimp).
How to achieve customer loyalty and increase repeatability of purchases?
Customers that you already have and have recommended are your most valuable resource.
Consider rewarding increased shopping frequency and lower customer acquisition costs by running a customer loyalty program (Smile.io).
How can I make sure my marketing programs have a positive return on investment?
Marketing automation in e-commerce must not only be data-driven but also enable multiple channels to be evaluated on the same scale. Make sure you are looking for and implementing a marketing automation program that not only evaluates the effectiveness of your campaign but also suggests ways to improve it. We recommend using Bronto or a similar tool. If you need professional help with Fashion shopping marketplaces development EightDevs can help.