Online Store Redesign: Anti-crisis Measures
A redesign of your e-Commerce website is a complex project that should not be started without a prior goal, according to a new study.
You need to be clear about what you expect from your redesign, and your expectations should be real enough to meet them. While in my last post I talked about the wrong reasons for redesigning your online shop, in this post I will discuss the right reason for redesigning your e-Commerce website.
You Are Unable To Update The Website Content Yourself
If so, then redesigning your website will be much more complicated than you need and probably even more expensive than what you needed.
So a better idea is to consult a CMS or web development company that allows you to update your website content as easily as a document. If you're looking for an IT expert, make sure you switch products, update the right images, and add new content to your e-Commerce site. Some online stores require you to add a product, block the product you sell or notify your visitors of new offers or promotions for certain products. You don't have to think about it for a long time, because you can easily add products in seconds or even minutes without much effort.
Google Analytics is Showing a High Bounce Rate and Low Returns on Marketing Investment
There is room for intuition in business, but personal decisions and judgments should not determine the user experience. When Google Analytics tells us that it's not as good as it used to be, transformations are important.
Define clearly the problem areas of your current website and focus your redesign on eliminating existing shortcomings. If your numbers have a high bounce rate and low traffic, support them and take immediate action. You can also use paid tools such as CrazyEgg or ClickTale, but tracking your websites based on Google Analytics and other third-party web analytics tools will help you identify the key issues.
Current Website Does Not Fit Your Business Objectives & Target Audience
In order to achieve your goal of offering customized products, you must have a platform that meets your specific user requirements. If your current website lacks the functionality necessary to serve your target audience, then there is no point in delaying the redesign process.
The online shop mentioned above is aimed at wealthy individuals because its design plays an important role in communicating with them. These customer segments tend to have common characteristics and require specific treatment. If your current website does not meet these requirements and therefore fails to meet the required business objectives, a redesign can help.
Platform Shortcomings — Does Your Website Lack Up-To-Date Technology?
Your website may lack responsiveness, or you may notice people visiting your site but not buying from you. The site's scalability to support future business is wasteful, and redesign is the only way to make it useful. So what questions should you ask yourself when you think about your redesign and why?
Your site is unable to handle the traffic it gets, your site is too heavy and needs a long load time, and outdated technology is killing your e-Commerce sales. Your site has been affected by poorly integrated plugins and features or it is too slow and slow - loading due to outdated technologies.
You Started Off With a Basic Template and Now Want a Custom Website
There are many online shop owners who started e-commerce with a template and after a while realized that it was imperfect to meet their business needs. I had previously bought a website template for budget reasons, but I'm a bit of a sucker for templates.
A website template is a ready-made solution that does not offer uniqueness and limits your business opportunities. A tailor-made design, on the other hand, is more adaptable and brand-oriented and flexible.
For example, people who buy e-commerce solutions hosted by people tend to leave their unoriginal design and limited functionality to themselves. When you move from a fixed platform to a fully customized platform, you need to redesign it from the ground up and get custom features that give you an edge over your competitors. Your site looks like many others, and you are limited in a market where you can only compete with low prices.
You Want to Target Mobile & Smartphone Users
If you have a website that doesn't open efficiently on mobile devices, you're likely to miss out on some of the buyers looking for mobile phones. Trying to minimize your site to match smaller screen sizes is not enough, as it only partially delivers results.
Many aspects need to be revised and optimized to ensure perfect mobile compatibility. Optimizing your website for mobile devices such as mobile browsers, web browsers, and mobile apps will help you save on your investment in a dedicated mobile application.
To Reduce Your Marketing Costs
Few people think that SEO is a post-development game, but it starts with a guaranteed result in the form of a new product or service. SEO benefits are impractical if your website architecture is designed to make it easy for search engines to read.
If your current store has or has had limited ability to display more than one or two pages of content per page (e.g. photos, videos, etc.), optimize the backend.
First, go through your website analysis and then have it revised to fix bugs forever, but then there is still a lot to do to redesign it.
Let's talk about e-Commerce website redesign if you think any of the above reasons are troubling your business and preventing your growth.