Marketplace Development Tends 2020
In 2018 and 2019, e-commerce showed record-breaking global sales. About $ 8 billion was processed in the United States alone on Cybernetic Monday alone. Experts assume that the internet market will grow the fastest and most consistently over the next few years and will make e-commerce the most important global retail channel. In fact, we are now at the point where the latest technologies and progressive digitization are fundamentally changing the way e-commerce works.
We analyzed and presented trends on the 2019 digital market. They can help you lead the package the following year, as well as improve online shopping for your customers. Internet websites offer companies new and exciting opportunities to introduce innovative changes in e-commerce activities.
So if you're thinking about entering a new level of business, it's about time and the right time to start thinking about the evolution of the digital market. You don't know where to start? The team of EightDevs experts is always ready to provide professional assistance in this regard, both practical and informative.
Let's find out what were the main online market trends in 2019.
Mobile Design and Progressive Web Apps
The number of smartphone owners is constantly growing and will certainly not stop over the next few years. To be fashionable, you should create an online marketplace with great mobile design and consider developing applications for the market you started.
Currently, the technological progress of mobile devices is advancing so quickly that it can even completely displace normal computers from the market. As an intelligent entrepreneur, you should create the "First mobile" project as the highest priority in creating software for your online market. Make sure you make every effort to adapt or respond quickly and provide users with sufficient UX quality. An additional bonus to cover expenses is better to search engine rankings because websites optimized for mobile devices are rated better. Use Google AMP technology for your website and let your platform set the priority in search results by default.
Another trend in software development that is closely related to the mobile interface and will be current in 2019 is the gradual development of web applications. PWAs work in any mobile browser and should not be downloaded. Applications are called progressive because they combine the benefits of using mobile devices with the advantages of browser technology. At the same time, they are easier to develop and maintain than native or hybrid mobile applications. It's a great idea to think about PWA for your company next year.
Contemporary customers expect personal experience from shopping.Therefore, personalization in 2019 will dominate the sphere of eCommerce. In order to be successful, you should personalize all the options you are aiming for and address your customers. We even recommend merging all digital touchpoints and creating hyper-personalization for all aspects of the customer journey on your online marketplace. The truly unique user experience for every single visitor is a secret ingredient to the success of your web-based shopping platform in 2019.
Meeting high consumer expectations may be difficult, but not impossible. If you want to win your users forever, show them a few, but high quality, safe and relevant search results that relate to the many data points collected from their profiles. Free your customers from the need to scroll through several irrelevant elements, estimate their time and benefit from it.
The rise of voice technology has already fundamentally changed the way users interact with their devices. The human voice has already developed into a tool for searching and buying products and has created a new term "voice commerce". According to OC&C Strategy Consultants estimations, voice commerce will hit 40 billion USD sales in the USA alone by 2022 already. So for your users’ convenience, building an online marketplace you should optimize it for the voice search.
The development of voice technology goes in tie link to artificial intelligence, which can fundamentally change the modern online marketplace solutions making them more efficient for the consumers. But why is artificial intelligence considered the main driver of digital transformation today?
AI can automatically categorize goods, improve the quality of photos by default, translate article descriptions and lists as well as messenger conversations. With the aim of providing high-quality services and improving the customer experience, AI technology can also recommend items that match those that the buyer is looking for and items that match his choice.
If you've tackled eCommerce marketplace development or optimization, you should pay attention to artificial intelligence in 2019.
AR has already become an alternative way of seeing the world and blurring the lines between physical and digital reality. This gives users the unique opportunity to try goods outside of physical stores. Augmented Reality can improve the customer experience in the purchase decision phase, helping your customers make better decisions by offering them only AR and the ability to interact.
Mobile Payments: Google Pay & Apple pay, Blockchain Technology
Mobile transactions have come to make traditional payments easier and safer. The user’s information stored on the mobile devices reduces friction in the process of making a transaction. Apple Pay and Google Pay technologies are now quite beneficial for the development of a web-based marketplace as they allow creating a seamless experience for the customers in the process of checkout. A «long or complicated checkout» was one of the main reasons for cart abandonment in 2018, about 25% of the buyers admitted that.
Besides, digital currencies are no longer a foreign affair. To be in trend, you should also introduce such a payment option to your customers in the process of web development of a marketplace. The advantage of this payment method is that the currency can be received and converted in real-time, with direct funds deposited into your account without any restrictions to the amount, location or device. More than that the Blockchain technology almost eliminates the risk of frauds and chargebacks.
In 2019 consumer engagement is going to shift to quite a new level. So, how to make an online marketplace engaging with this in mind? As a smart developer, you should invest in complex software for data collection and exploration and also encourage your users to generate content. Active customer engagement results in the users’ loyal attitude to your platform and has a fantastic marketing side effect. In case you have not involved the buyers until now, it’s high time to start.
Today the online marketplaces offer businesses all kinds of great benefits and advantages for making money and for getting sales. However, the industry is constantly changing ruled by certain digital and technological trends. In case you are really interested in the creation of your own commercial platform but lack expertise in the online marketplace development, choose the specialists with the right skillset and experience. We can’t but say, that EightDevs is the right company to turn to. We have enough experience to turn your concept into a reality and enough competence to make it a really progressive marketplace leading the niche.