Healthcare App Design and Development: Tips and Inspiration
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Healthcare App Development: Design Tips

  • Xenia Liashko
  • 2019-12-04 17:45:05

When designing mobile applications, you should always find a balance between form and functionality. This is especially true for health apps.

 

Regardless of whether it is a hospital, health insurance, medical database or other neighboring healthcare company, the designed application must check several boxes:

  • Does it have a purpose?
  • Is this accessible?
  • Is the project design sending the right message?
  • Is easy to use?
  • Is it HIPAA compliant?

By dealing with each of these contentious points, you ensure that your clients' money and time are used efficiently.

Today, we focus on how your design decisions contribute to the overall success of mobile healthcare app development and suits for users.

Healthcare App Development: How To Design

As pressure increases in the healthcare industry, you play an important role in helping your clients achieve this. Thanks to the mobile application, healthcare professionals, patients, and other users can easily and easily access the information and resources they need.

Of course, when creating mobile applications for healthcare clients, you still need to follow the basic principles of application design. However, there are some special elements that should be given special attention.

Get inspired by these design guidelines and healthcare app examples.

Healthcare App Development and Design: Color

Color psychology is a key element shaping experience in healthcare. From the color of the waiting room to the color of the company logo, it's easy (subliminal) to send the wrong signals to patients.

White is the obvious choice for large color patches (such as the background of an application) because it means purity and sterility. But what about accent colors: logos, calls to action, symbols and so on?

According to research by 99designs, blue is by far the most popular color in health design:

Healthcare App Development and Design: ColorThe main focus is on the data that 99designs received from its users. Here are the most commonly used colors in health logo designs:

  • Blue — 67%
  • Green — 41%
  • Gray — 29%
  • White — 25%

Blue makes sense. It is a calming color and something that we often equate with clear skies and a relaxing day by the sea. If you want patients or health care clients to feel emotions, this is peace and quiet.

Looking at mobile applications today, I noticed that most of them used blue, both because of the logo and accent colors. Jeff von Jefferson University from Jeff Jeff Jeff University has a great example:

Healthcare App Development and Design: ColorBlue logos and accent colors are a good choice. They are not smart or hard.

It is interesting that green is the second most popular because it can have many connotations depending on the industry in which it was found. But if we put it in the context of the health care system, we can assume that it represents growth and vitality (like greenery, which signals us when winter ends).

This does not mean that you cannot use colors that are less used. In fact, it may work in favor of designing an application that looks different from the Sea of ​​Blue's health applications. Remember that the primary color you choose should be appropriate to the purpose and mission of the company.

For example, red is only used by 13% of the 99designs logo in healthcare. CVS, one of the leading pharmacies in the US, uses primary color as red:

Healthcare App Development and Design: ColorFor a company like CVS, it makes sense to look after clients who are not doing well at the right time. This is something that we closely associate with life-saving organizations such as the Emergency Department and the Red Cross.

Healthcare App Development: Accessibility Note

If there is an industry in which the available application is not negotiable, it is the healthcare industry.

It is possible that your users will suffer from restrictions that prevent them from fully using your application. Therefore, make sure you choose colors that clearly contrast with the background and are visible to the visually impaired.

For example, myJeffHealth displays this image on its pages:

Healthcare App Development: Accessibility Note

Because this image is mainly composed of blue and green, users of blue and white blind colors may have difficulty recognizing them. If possible, avoid color combinations that contain colors often seen by visually impaired users (such as turquoise, red-green, blue-gray, etc.).

Healthcare App Development: Typography Design

Typography is another special case in the design of healthcare applications.

For example, it makes no sense to use decorative fonts. It is similar to the color logic discussed earlier. They want to use a style that conveys the right message to patients and clients, and something fluid or avant-garde would be the opposite.

So if you are looking for typography for application styling, you should stick to sans serif and sans serif fonts.

For example, Stanford Medicine chose these simple fonts to write all its messages in the following languages:

Healthcare App Development: Typography Design

Source Sans Pro and Fjord are simple but bold typography choices. They send a message that Stanford Medicine is a strong and stable organization that you can entrust with your health. And because they are both clean and easy to read, they also suggest that access is almost difficult or not at all.

HealthCare.gov made a similar decision with its typography. This is a bitter font used in headers to welcome users to the most important points of the application:

Healthcare App Development: Typography DesignHealthCare.gov then explains why he chose opens sans for his main content areas. This is the Open Sans font used in the main content:

Healthcare App Development: Typography Design

If you choose the right fonts from the very beginning, you won't have to worry about the right place to read the text.

Healthcare App Development: Accessibility Note №2

It's not just about typography when it comes to the text in your application. Consider how the size of the text can affect the users affected or not affected.

A fantastic example of this is the VSP application:

Healthcare App Development

As you can imagine, the visa insurance company has many visually impaired customers who would benefit from a larger text. You will also find it throughout the application.

Healthcare App Development: Accessibility Note №2

Pop-up navigation also uses very large text. Thanks to this, users can clearly see their options without blinking the screen or bringing it closer to the face.

This design selection also ensures that all buttons and other clickable elements in the application are large enough to write simply and accurately.

Healthcare App Development: Navigation

Navigation should be fairly simple, but it seems complicated for health applications. To start with, many of the applications found in the App Store were not mobile applications. They were PWA.

For example from the Highmark plan:

Healthcare App Development: Navigation

This is a nicely designed application, regardless of its type. And developers have made a good choice by placing navigation below the main header bar in the application. This way the links are closer to the thumb area.

Icons are another great choice because they increase the clickable area for each page link. They also increase the ability to effectively choose which page users want to navigate to, because the text may be too small to read.

Healthcare App Development: Accessibility Note №3

If you are designing a native healthcare application, navigation will have to be much easier than in the example above. If you work under network restrictions, that's one thing. However, if you can build more efficient navigation in the application, you should use it. Especially for healthcare.

  • There are several options for this:
  • Use very large buttons for sticky bottom navigation.
  • Display hints to help users get an idea of ​​the application.
  • Design all accessibility forms: oversized boxes, check active boxes, auto-complete responses, tabbed boxes and so on.

Don't be afraid to narrow your navigation. If you know that your users will perform specific actions, you may not need to block the user interface using navigation.

As an example, let's look at the Doctor On Demand mobile application:

Healthcare App Development: Accessibility Note №2

The creators of this application make it easier to navigate. I would normally complain about the missing navigation bar, but it makes sense with this application.

We can assume that users perform three main activities:

  • Meet the virtual doctor.
  • Make an appointment in the future.
  • Find a pharmacy to which you can send a prescription.

When these options are presented in this way and in this order, it can be assumed that users are unlikely to execute all three options in the same session.

Referring to navigation, usually, a bar or menu guides the user to a specific page. However, for this application and its purpose, I am considering navigation instead of switching from one part of the application to another. This means that the transition steps are easy to do.

Healthcare App Development: Accessibility Note №3

In this application, the transition stages are actually a conditional form.

On the first page, the patient is asked about the reason for visiting the doctor. This is the same question they ask when they call the doctor's office. The only difference is that they receive suggestions based on typical answers. They also have a search bar that helps them find other reasons.

There are also such pages:

Healthcare App Development: Accessibility Note №3

Again, this is a normal question, but it is easier for the patient to answer. No need to open the keyboard, switch to the numeric keypad, and enter the correct number. You can choose how many days you will feel uncomfortable using the thumb scroll bar.

The rest of the form works just as easily, with buttons, checkboxes and so on to make it easier to click. For visually impaired users or those having difficulty using the keyboard on a device, this is a better way to easily move users from one part of the application to another.

Healthcare App Development: Wrap-Up

When designing healthcare applications, it's important to think about what looks good or impresses users. Often, users of this application are patients who want quick and easy access to information or medical service providers. The design should not disturb you.

If you think carefully about how to design these key elements without sacrificing accessibility, you can effectively create an application that patients like to use. EightDevs team knows everything about apps and can help you with Healthcare App Development.

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